Words@brothersgibb.com message digest 08/20/2021 21:01 (#2021-1757)
1 messages included in this issue
Date: Fri, 20 Aug 2021 16:40:52 -0400
From: <cmathis@brothersgibb.com>
Subject: Stayin' On Yas
https://youtu.be/gizkpu7mtW4
Abu Dhabi's Yas Island unveils Bee Gees-inspired campaign
Yas Island Abu Dhabi, one of the world's leading leisure and entertainment
hubs, has seen incredible social media results following the conclusion of
its viral iconic campaign, Stayin' on Yas.
Yas Island Abu Dhabi, one of the world's leading leisure and entertainment
hubs, has seen incredible social media results following the conclusion of
its viral iconic campaign, Stayin' on Yas. Following three friends as they
channelled the Bee Gees in a staycation like no-other on Yas Island, the
sixty second spot saw 16 million total online views while live for 10 days
only, making it the most successful advertising campaign, in terms of
audience reach, in the destination's history.
The campaign, which used the iconic music of the British band, the Bee Gees,
as its core creative concept, saw marked social and digital results within
the first week of its launch. With 3 million views over Instagram and 1.4
million over YouTube, the campaign gained significant traction among UAE
audiences targeting staycation visits. The campaign was shared over 21,000
times on social media, making it a truly viral campaign.
Back to top
End Words@brothersgibb.com message digest 08/20/2021 21:01 (#2021-1757)